Why we don't have a sales team (and won't)
Enterprise sales-led SaaS is a great business — for the seller. For the buyer, it means 6-month onboarding cycles, custom contracts, and 'request a demo' walls. We chose the harder path: self-serve at any scale.
A equipa do GlobalChatbot
Engenharia, estratégia, vitórias de clientes
Why we don't have a sales team (and won't)
We've turned down 12 enterprise pilots in the last 6 months.
Each came with a sales conversation, a custom contract request, a multi-month implementation timeline, and a price tag 20× our self-serve plan.
We said no every time. Here's why.
The hidden cost of enterprise sales
When a SaaS company adds enterprise sales, they don't just add revenue — they add gravity. Every product decision starts getting filtered through "what would the enterprise customer want?"
Soon:
- Pricing becomes opaque ("contact sales")
- Onboarding becomes manual ("our team will help you set up")
- Product roadmap becomes feature-request-driven by 3 whales
- Self-serve UX rots because nobody using sales-led ever sees it
What we chose instead
Self-serve, transparent pricing, 47-second deployment. Available to a solopreneur or a 1,000-person company — same UX, same price tier, same speed.
We pay for this by:
- Not building enterprise features (SAML/SCIM/audit logs are coming on Business — but on our timeline)
- Not employing 50 reps (we employ 3 engineers and 1 designer)
- Not running quarterly business reviews
The trade-off
We will never close a €500K ARR deal in Q1 2026. Enterprise sales-led companies will.
But we'll have 50,000 happy paying customers who set themselves up in under a minute. And every one of them will tell their friends. That's the only growth flywheel we trust.
